16 October 2019

Petaling Jaya

The future is here - unlock your business’ full programmatic potential!

Last Year's Attendees Came From These Leading Organizations

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Registration & Welcome Refreshments

Opening Remarks

Keynote Address

Programmatic: Now and Future

The Evolving Role of Performance Media Buy

Morning Coffee Break 

The Next TV is Already Here: The Rise of OTT 

How Programmatic Advertising Accelerates Business Growth 

Panel Discussion: Private Marketplace vs Open Exchange: Value vs Performance 

Networking Lunch 

Future Proofing Your Audience Data Management 

Using Automation in Programmatic to Quickly Respond To Shifting Consumers' Reactions

How AI Puts Your Marketing on the Next Level

Afternoon Tea Break

Panel Discussion: Lets Talk About Tech Stack. Will It Ever Be Enough?

Closing Remarks

End

Agenda

Watch our Programmatic Malaysia 2018 coverage

16 October 2019 | Petaling Jaya

8.30am

9.10am

9.20am

9.55am

10.30am

10.55am

11.20am

11.50am

12.20pm

1.00pm

2.05pm

2.35pm

3.05pm

3.30pm

3.55pm

4..40pm

5.00pm

As the advertising landscape becomes more complex, marketers are re-evaluating and looking towards technology to solve challenges on how they create, buy, and activate their campaigns, in addition to investing in data analytics to evaluate performance. 

A recent poll by the World Federation of Advertisers (WFA) found that 40% APAC marketers consider programmatic central to the planning and execution of the marketing mix. And, IDC predicts that by 2022, consumers will use AI-powered bots to programmatically control 12% of online purchases, leading to increased brand loyalty and market share for brands with the best bot marketing. 

Programmatic is not just a fleeting technology trend, it is here to stay and will continue to revolutionise the industry. 

Learn about the future of digital advertising and marketing and discuss topical issues at this second annual convergence of movers and shakers that fuels the programmatic economy.

Speakers' Profile