16 October 2019

Sheraton Hotel, Petaling Jaya

The future is here - unlock your business’ full programmatic potential!

Last Year's Attendees Came From These Leading Organizations

Copyright © 1995-2019 Star Media Group Berhad (ROC 10894D)

Registration & Welcome Refreshments
 

Opening Remarks

 
Welcome Address
Andreas Vogiatzakis, Group CEO | Star Media Group 

How Programmatic Advertising Accelerates Business Growth
Ravi Shankar, Group Head, Digital Marketing & Analytics | AirAsia 

Quintessential 5
Dheeraj Raina & Asha Nair, Managing Directors | Mindshare and Xaxis Malaysia 

Morning Coffee Break 

The Rise of OTT: What's Next?
Lam Swee Kim, Chief Marketing Officer | dimsum 

Panel Discussion
Private Marketplace vs Open Exchange: Value vs Performance 

Moderator: Karen Lim, Head of Food Vertical, Digital Products | Star Media Group 
Panelists: 
Hari Shankar, CEO | SMX 
Paul Moss, General Manager, Data Services | Media Prima Digital 
Aravind Menon, Head of Digital Supply & Product Development | Group M 
Suhail Ahmed, Head of Programmatic | Dentsu Aegis Network Malaysia 
Kenneth Wong, General Manager | Cadreon Asia 
 

Networking Lunch 

Programmatic Brand Building
Anisha Iyer, Managing Director | OMD Malaysia 

Programmatic - The Next Billion Screen Opportunity
Mandy Negi & Mehul Mandalia, Co-Founders | Moving Walls

 
Panel Discussion
Let's Talk About Tech Stack. Will It Ever Be Enough? 
 
Moderator: Serm Teck Choon, President | MDA 
Panelists: 
Andy Yap, Vice President, Digital Adex | Blaze Digital 
Premnath Unnikrishnan, Head of Digital | Havas Media Group 
Andrew Pinto, Head of Marketing | Mudah.my 

Afternoon Tea Break

Automating the Audience Commodity - Resorts World Genting’s Programmatic Advertising Journey
Dr. Nicco Tan, Vice President - Marketing | Genting Malaysia Berhad 

Lucky Draw 

Closing Remarks 

End of Event

Agenda

Watch our Programmatic Malaysia 2018 coverage

16 October 2019 | Petaling Jaya

As the advertising landscape becomes more complex, marketers are re-evaluating and looking towards technology to solve challenges on how they create, buy, and activate their campaigns, in addition to investing in data analytics to evaluate performance. 

A recent poll by the World Federation of Advertisers (WFA) found that 40% APAC marketers consider programmatic central to the planning and execution of the marketing mix. And, IDC predicts that by 2022, consumers will use AI-powered bots to programmatically control 12% of online purchases, leading to increased brand loyalty and market share for brands with the best bot marketing. 

Programmatic is not just a fleeting technology trend, it is here to stay and will continue to revolutionise the industry. 

Learn about the future of digital advertising and marketing and discuss topical issues at this second annual convergence of movers and shakers that fuels the programmatic economy.

Speakers' Profile

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