16 October 2019

Sheraton Hotel, Petaling Jaya

The future is here - unlock your business’ full programmatic potential!

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Registration & Welcome Refreshments
 

Opening Remarks

 
Welcome Address
Andreas Vogiatzakis, Group CEO | Star Media Group 

How Programmatic Advertising Accelerates Business Growth
Ravi Shankar, Group Head, Digital Marketing & Analytics | AirAsia 

Quintessential 5
Dheeraj Raina & Asha Nair, Managing Directors | Mindshare and Xaxis Malaysia 

Morning Coffee Break 

The Rise of OTT: What's Next?
Lam Swee Kim, Chief Marketing Officer | dimsum 



Panel Discussion
Private Marketplace vs Open Exchange: Value vs Performance 

Moderator: Karen Lim, Head of Food Vertical, Digital Products | Star Media Group 
Panelists: 
Hari Shankar, CEO | SMX 

Paul Moss, General Manager, Data Services | Media Prima Digital 
Aravind Menon, Head of Digital Supply & Product Development | Group M 
Suhail Ahmed, Head of Programmatic | Dentsu Aegis Network Malaysia 
Kenneth Wong, General Manager | Cadreon Asia 
 

Networking Lunch 

Programmatic Brand Building
Anisha Iyer, Managing Director | OMD Malaysia 

Programmatic - The Next Billion Screen Opportunity
Mandy Negi & Mehul Mandalia, Co-Founders | Moving Walls


 
Panel Discussion
Let's Talk About Tech Stack. Will It Ever Be Enough? 
 
Moderator: Serm Teck Choon, President | MDA 
Panelists: 
Andy Yap, Vice President, Digital Adex | Blaze Digital 
Premnath Unnikrishnan, Head of Digital | Havas Media Group 
Andrew Pinto, Head of Marketing | Mudah.my 



Afternoon Tea Break

Automating the Audience Commodity - Resorts World Genting’s Programmatic Advertising Journey
Dr. Nicco Tan, Vice President - Marketing | Genting Malaysia Berhad 

Lucky Draw 

Closing Remarks 

End of Event

Agenda

Watch our Programmatic Malaysia 2018 coverage

16 October 2019 | Petaling Jaya

As the advertising landscape becomes more complex, marketers are re-evaluating and looking towards technology to solve challenges on how they create, buy, and activate their campaigns, in addition to investing in data analytics to evaluate performance. 

A recent poll by the World Federation of Advertisers (WFA) found that 40% APAC marketers consider programmatic central to the planning and execution of the marketing mix. And, IDC predicts that by 2022, consumers will use AI-powered bots to programmatically control 12% of online purchases, leading to increased brand loyalty and market share for brands with the best bot marketing. 

Programmatic is not just a fleeting technology trend, it is here to stay and will continue to revolutionise the industry. 

Learn about the future of digital advertising and marketing and discuss topical issues at this second annual convergence of movers and shakers that fuels the programmatic economy.

Speakers' Profile

Anisha Iyer

Managing Director 

OMD Malaysia

Paul Moss

General Manager, 

Data Services 

Media Prima Digital 

Kenneth Wong

General Manager, 

Asia / Malaysia 

Cadreon Asia

Charles Ho

Senior Vice President &

 General Manager, Asia Pacific

Cxense ASA

Aravind Menon

Head of Digital Supply &

 Product Development 

GroupM

Premnath Unnikrishnan

Head of Digital 

Havas Media Group

Karen Lim

Head of Food Vertical, 

Digital Products 

Star Media Group

Dheeraj Raina

Managing Director

 Mindshare

Andy Yap

Vice President, Digital Adex

Blaze Digital

Asha Nair

Managing Director

 Xaxis Malaysia

Lam Swee Kim

Chief Marketing Officer

 dimsum

Serm Teck Choon

President

Malaysian Digital Association (MDA)

8.30am

9.15am

9.25am

9.45am

10.20am

10.55am

11.20am

11.50am

12.35pm

1.45pm

2.15pm

2.45pm

3.30pm

3.55pm

4.30pm

4.35pm

4.40pm

Dr. Nicco Tan

Vice President - Marketing

 Genting Malaysia Berhad

Ravi Shankar

Group Head, Digital

Marketing & Analytics

AirAsia

Welcoming Address by

Andreas Vogiatzakis

Group CEO 

Star Media Group

Suhail Ahmed

Head of Programmatic

Dentsu Aegis Network - Malaysia

Mandy Negi

Co-Founder, Head of Sales 

Moving Walls

Mehul Mandalia

Co-Founder, Head of Product 

Moving Walls

Andrew Pinto

Head of Marketing 

mudah.my

Hari Shankar

CEO 

Singapore Media Exchange (SMX)