16 October 2019
Sheraton Hotel, Petaling Jaya
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Registration & Welcome Refreshments
Opening Remarks
Welcome Address
Andreas Vogiatzakis, Group CEO | Star Media Group
How Programmatic Advertising Accelerates Business Growth
Ravi Shankar, Group Head, Digital Marketing & Analytics | AirAsia
Quintessential 5
Dheeraj Raina & Asha Nair, Managing Directors | Mindshare and Xaxis Malaysia
Morning Coffee Break
The Rise of OTT: What's Next?
Lam Swee Kim, Chief Marketing Officer | dimsum
Panel Discussion
Private Marketplace vs Open Exchange: Value vs Performance
Moderator: Karen Lim, Head of Food Vertical, Digital Products | Star Media Group
Panelists:
Hari Shankar, CEO | SMX
Paul Moss, General Manager, Data Services | Media Prima Digital
Aravind Menon, Head of Digital Supply & Product Development | Group M
Suhail Ahmed, Head of Programmatic | Dentsu Aegis Network Malaysia
Kenneth Wong, General Manager | Cadreon Asia
Networking Lunch
Programmatic Brand Building
Anisha Iyer, Managing Director | OMD Malaysia
Programmatic - The Next Billion Screen Opportunity
Mandy Negi & Mehul Mandalia, Co-Founders | Moving Walls
Panel Discussion
Let's Talk About Tech Stack. Will It Ever Be Enough?
Moderator: Serm Teck Choon, President | MDA
Panelists:
Andy Yap, Vice President, Digital Adex | Blaze Digital
Premnath Unnikrishnan, Head of Digital | Havas Media Group
Andrew Pinto, Head of Marketing | Mudah.my
Afternoon Tea Break
Automating the Audience Commodity - Resorts World Genting’s Programmatic Advertising Journey
Dr. Nicco Tan, Vice President - Marketing | Genting Malaysia Berhad
Lucky Draw
Closing Remarks
End of Event
16 October 2019 | Petaling Jaya
As the advertising landscape becomes more complex, marketers are re-evaluating and looking towards technology to solve challenges on how they create, buy, and activate their campaigns, in addition to investing in data analytics to evaluate performance.
A recent poll by the World Federation of Advertisers (WFA) found that 40% APAC marketers consider programmatic central to the planning and execution of the marketing mix. And, IDC predicts that by 2022, consumers will use AI-powered bots to programmatically control 12% of online purchases, leading to increased brand loyalty and market share for brands with the best bot marketing.
Programmatic is not just a fleeting technology trend, it is here to stay and will continue to revolutionise the industry.
Learn about the future of digital advertising and marketing and discuss topical issues at this second annual convergence of movers and shakers that fuels the programmatic economy.
Anisha Iyer
Managing Director
OMD Malaysia
Paul Moss
General Manager,
Data Services
Media Prima Digital
Kenneth Wong
General Manager,
Asia / Malaysia
Cadreon Asia
Charles Ho
Senior Vice President &
General Manager, Asia Pacific
Cxense ASA
Aravind Menon
Head of Digital Supply &
Product Development
GroupM
Premnath Unnikrishnan
Head of Digital
Havas Media Group
Karen Lim
Head of Food Vertical,
Digital Products
Star Media Group
Dheeraj Raina
Managing Director
Mindshare
Andy Yap
Vice President, Digital Adex
Blaze Digital
Asha Nair
Managing Director
Xaxis Malaysia
Lam Swee Kim
Chief Marketing Officer
dimsum
Serm Teck Choon
President
Malaysian Digital Association (MDA)
Dr. Nicco Tan
Vice President - Marketing
Genting Malaysia Berhad
Ravi Shankar
Group Head, Digital
Marketing & Analytics
AirAsia
Andreas Vogiatzakis
Group CEO
Star Media Group
Suhail Ahmed
Head of Programmatic
Dentsu Aegis Network - Malaysia
Mandy Negi
Co-Founder, Head of Sales
Moving Walls
Mehul Mandalia
Co-Founder, Head of Product
Moving Walls
Andrew Pinto
Head of Marketing
mudah.my
Hari Shankar
CEO
Singapore Media Exchange (SMX)